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Advisors’ Roles in Times of Crisis

February 19, 2010 By Susan Scheide

The 2009 Fidelity Millionaire Outlook survey reveals three critical roles that advisors played during the recent financial crisis. According to their clients, advisors acted as:   Wealth Guardians (role #1). Just over three quarters (76%) of millionaires credit their advisors with limiting their asset losses during the financial crisis. A look at the asset levels of millionaires who work with advisors and those who don’t supports this. While the market downturn led to losses across the board, millionaires who do not work with advisors lost $630,000 on average, compared with $150,000 for their peers who work with advisors Source: Fidelity Millionaire Outlook, February 2009

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