Compass Capital

Your Trusted Financial Advisor

  • About Us
  • Our Team
  • Services
  • Resources
    • Client Links
    • Articles
    • Disclosures
  • Blog

How Did You Come Up With Your Business Name?

January 15, 2013 By Susan Scheide

Recently I was mentioned as part of a blog post called: How Did You Come Up With Your Business Name? in the Hearpreneur CEOBlogNation.com

Re-branding to bring something extra
Back in 1984 when I formed Compass Capital it was the convention to use the names of the firm principals for professional service firms ( e.g. Dowe, Cheetum and How). Being sensitive to every penny of cost and seeing the law and accounting firms having to redo their letterheads several times a year, I wanted to avoid reprinting and a more generic name. I made up a list of possible names and so did an intended partner. The word “Compass” was on both of our lists so I went with Compass Capital. The partner did not go ahead with us and in retrospect I’ve always felt the name was not descriptive of what we do. It often seemed that the public thought we were either in the mortgage or venture capital business. In the late 90?s we added a tag line “Navigate the Nineties” knowing it was only good for a few years. Based on what we were hearing from our own clients (you are my trusted financial advisor…) we “re-branded” a bit by adding a new tag line “Your Trusted Financial Advisor” and had it registered as a service mark. Since adding the service mark we have over time dialed down the name Compass Capital and dialed up “Your Trusted Financial Advisor” as it really describes what we are.
Thanks to Timothy F. Shanahan, Compass Capital Corporation

see the full blog post at: http://hear.ceoblognation.com/2013/01/09/how-did-you-come-up-with-your-business-name/

Filed Under: Compass Capital

Thanks for signing up!

Join Our Mailing List

By submitting this form, you are granting: Compass Capital Corporation, 50 Braintree Hill Park, Braintree, Massachusetts, 02184, United States, https://compasscapital.co permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Emails are serviced by Constant Contact.

Compass Capital

  • About Us
  • Our Team
  • Services
  • Resources
    • Client Links
    • Articles
    • Disclosures
  • Blog

Latest Blog Posts

  • Lend to Friends and Family—But Only if You Follow These 3 Tips February 14, 2019
  • #Adulting: 5 Things I Wish I Knew About Managing My Finances July 24, 2018
  • Getting a Handle on Virtual Currencies July 24, 2018
  • Talking Money With Mom: Gender, Generation and Financial Knowledge June 8, 2018

Connect with Us

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter

Copyright © 2021 · Compass Capital Corporation